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Search Engines

Nearly 90% of ALL search enquiries online are processed by search engines - Google and Yahoo being the most successful worldwide.

The process of gaining and maintaining successful listings on search engines is often referred to as 'search engine optimisation.'

Whilst many people 'dabble' in the craft of search engine optimisation, very often guesswork is used, which leads to poor results.

It is always wise to work with formally trained professionals who can develop a credible and effective SEO strategy for your business.

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Why is SEO so complex?

People generally try to second guess how a search engine ranks their web pages.

SEO specialists use proven methods to ensure web pages are highly visible to search engines and know exactly how to gain and maintain page 1 rankings on Google and Yahoo.

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What are Search Engines?

what are search engines? image

Search Engines - A search engine is a database of many web pages.

Most engines display the number of web pages they hold in their database at any given time.

A search engine generally “ranks” or orders the results according to a set of parameters.

These parameters (called algorithms) vary among search engines; they are always improving in order to identify spam as well as improve relevance.


A search engine helps people find information, products and services, in a similar fashion to a library, except on a more gigantic scale.

Google, Yahoo and MSN are the world leaders in search engine technology and have been key in developing the ongoing growth of the web.

Try out a search engine for yourself - click Google

Hundreds of millions of people use the internet every day to source one kind of product or service and 9 times out of 10 they are using their favourite search engine to find it.

Many hundreds of thousands of people each week are going online for the first time and just discovering how easy and simple a search engine is to use - it's bringing them a wealth of information at their finger tips.

If you have a web site or are planning to create a web site, understanding the importance of being listed within the first two pages of a search engine is key to your success. Contact an SEO expert

Many businesses have little or no presence on the web, because they have unwittingly spent their budget on creating the website, without realising the important role search engines play in generating business.