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Search Cornwall

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What is SEM?

SEM – Acronym for “Search Engine Marketing.”

The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

MYTH No1

Anyone can optimise websites:

Whilst many people try it, unless you are working with a full time SEO specialist, you will in the main be completely missing out on:

1. A focussed approach to maximising visitors and sales online.

2. Paying too much for Online Advertising.

3. Playing catch up with those competitors who do have an SEO specialist on board.

 

MTYH NO2:

SEM is expensive.

Whilst many SEO agencies charge high retention fees for their services, seeking out SEO specialists direct can save you a lot of money.

You will also reap the benefits of dealing with the SEO specialist directly, rather than through a sales team.


SEM Cornwall
Website Marketing from Go Create Design

SEM and SEO do crossover to a point, but SEM focusses more on paid for advertising, such as banners, Google ADWORDS and Yahoo Search Marketing.

The best websites use both SEO & SEM to fully maximise online enquiries and sales, so whatever you may think, it does represent best practice.

ALL Search Engine Marketing requires research and to some degree skill in writing adverts, whether they include graphics or plain text.

A lot of business owners spend money using Google ADWords, but many find they don't have the time to properly optimise results, which leads to overspends.

Go Create Design have specialist ADWords knowledge and experience, helping our clients spend their money wisely whilst maximising sales online.

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Isn't SEM expensive?

Not at all - you have complete control over how much or how little you wish to spend and when you consider that with pay per click advertising, you only pay once a person has 'clicked on' to your site, it's a fairer system when compared to other forms of advertising.

We can develop PPC campaigns from as little as £60 for you, which in turn could start bringing business to you immediately.

SEM properly implemented is a powerful tool for any business wishing to maximise sales online.

Promoting your website is the number 1 priority when you own a website and with more and more people doing business online these days you run the risk of going out of business if you avoid the internet.

Don't make that mistake - contact us today!